Are leaflet drop campaigns eco-friendly?

We hear ‘Go Green’ and ‘Go Paperless’ a lot these days, but is switching your marketing from the traditional paper format to online, as eco-friendly as you think?

These sorts of messages would suggest that electronic communications are far more environmentally friendly than traditional paper based communication like leaflets. But it’s very difficult to make such a statement without considering the full lifetime impact of these different mediums.

Did you know?

• Paper is one of the leading recycled products in the world.
• Paper is one of the few truly sustainable products.
• Paper production is dependent on water, yet relatively little is consumed.
• Electronic communications also have environmental Impacts

Based on these facts alone and growing technological advancements in the world of paper sustainability, paper-based communications are only going to continue to become ‘more greener’ than ever.

For the full facts and more in-depth knowledge on this subject, please check out: www.twosides.info.