How To Guide: QR Codes & Flyers

There is this idea that the flyer was thrown away in digital marketing’s trash can and the lid is about to be sealed shut. But how wrong this statement is. With being easy to design and cost effective to produce, the flyer is able to reach a wider audience so that when it comes to promotional marketing, it is at the top of the food chain.

If planned correctly, a door drop campaign can generate you a fantastic response more often than not and with QR codes it’s even better. By adding a QR Code, you can optimise your marketing strategy so the right people view your ad at the right time and in the right place. A QR Code will also help you to effectively promote special offers, services or products by expanding your campaign to your online platforms.

With QR codes becoming a normality in 2020, there’s never been a better time to utilise this technology especially within your door drop campaigns.

Here’s a simple 3 step guide to producing your own QR code for your next flyer:

Step 1

Head over to https://www.qr-code-generator.com, where you will be able to simply import your desired web address. This can be your website’s homepage, product page or even a custom built landing page with an offer to really stand out to your potential customers.

Step 2

The beauty of this website is that it’s FREE, so make sure you utilise the customisation tool for your new QR code. You can choose different designs, colours and styles which will prompt your potential customer to pull out their phone and scan the code.

Step 3

Once you’ve implemented your web address, customised your code, all that’s left to do is to download your new QR code and implement it onto your flyer design. It’s really that simple!

With combining both traditional and digital marketing, the statistics show that your audience engagement can increase dramatically. Especially with QR codes becoming the norm in 2020 due to the pandemic, you can really drive your marketing into the next gear.

For more information and help on this subject, simply get in touch with our team.