Should you stop and start door drops?

The majority of people organise a door drop campaign last minute, planning a campaign as an urgent afterthought when business is slowing down or quiet or when they discover a bundle of flyers left over in the office.

On the other hand those who find consistent success with their leaflet drops, plan ahead of time and sometimes even plan for the whole year. If you don’t normally find yourself planning your campaigns, now is good time to reflect on your leaflet campaigns for the up coming months. Reflect upon your current success and challenges you have faced to create a structured plan to make the remaining of the year, successful.

By strategically planning your campaign dates ahead of time you will be ensuring that your leaflet drop company has the availability to undertake your campaigns on the dates you require. Should you wish to schedule a shared delivery, planning ahead will give you priority when it comes to shared time slots and postcodes as the majority of leaflet drop companies will not post conflicting flyers within each campaign.

While planning future campaigns, you will able to create a framework for your schedule by planning your actions quarterly, for example, around seasons or events. Take a look at your calendar for any important dates or events that your brand could benefit from advertising and give your company a boost by making sure that your leaflets arrive regularly through people’s doors. In doing so, you keep up momentum, build brand awareness and make sure that your company is at the forefront of people’s minds when they need what you offer.

Here are the main benefits of regular door drop campaigns:

• Your company will be at the forefront of people’s minds
• Consistency builds trust
• Regular campaigns build brand awareness
• Message gets straight into customers’ hands
• If you stop leaflet dropping for a period of time, you can guarantee that a competitor will have their own campaigns lined up. Their brand could quickly take your place if you let your campaign schedule slip!